I woke up this morning thinking it was Friday. Talk about disappointment. I was SO LOOKING FORWARD to sleeping in tomorrow. C’est la vie.
As I’m prowling my Bloglines this morning, looking for something interesting to talk about, I came across this article at Galleycat about Boyd Morrison’s Kindle to published success. Inspiring.
What I’m actually thinking about this morning is Google AdWords. I got one of those $100 free Google AdWords credit things recently. I’ve gotten them before and never done anything with them because, well, at the time, I didn’t have anything to advertise but my blog, and also because I didn’t have a clue what to do with them. The latter still holds true, but now I do have something to advertise: Forsaken By Shadow (which got it’s 18th review this morning–thanks Liz!–and to Amazon, are you anti-non-American? Because all my non-American reviewers keep having trouble getting their reviews to post).
So I guess what I am trying to suss out is whether Google AdWords (particularly on a small scale), is actually worth pursuing. If I had written a non-fiction book that had a very specific target audience, I can absolutely see the value in using them. I just read a post yesterday about someone who did this (though dang if I can find the link now) with great success.
But I am really skeptical about their usefulness for fiction. For one thing, what the heck would my AdWords BE? There’s not room for blurbage. What would I put? No sparkley vamps here!
And really, do people LOOK at Google Ads? I mean someone must or they wouldn’t exist. But I would hazard (WHY do I always type that Hazzard like Hazzard County, GA?) a guess that MOST of us are so immune to that kind of advertising as to make it a waste of time. Our eyes are trained to skip over them to find the meat of whatever webpage we’re visiting. I confess I even tend to avoid them when they pop up in search results because I figure they’re scammy. Probably not always true but…eh.
Q4U: Does anybody know of anybody who has successfully used AdWords as promo for their fiction? Any articles? Posts? Links? Do share!