So I read the announcement about Borders partnering with Bookbrewer a while back and have been saving my commentary on it for a day when I didn’t have anything else I wanted to talk about.
The short version, I think Borders should be absolutely ashamed of themselves.
Now if they had rolled out BookBrewer as true competition for Amazon’s Digital Text Platform or even Barnes and Nobles currently issue-ridden Pubit!, I’d have been jumping for joy. Another outlet for my ebooks as an indie author.
But that’s not what they did. You see unlike DTP and Pubit, BookBrewer is not free.
It sounds all good:
Using BookBrewer technology. Borders new “Get Published” service allows you to either copy and paste content from a manuscript in Word or PDF, or import content from your blog. We give you the tools to edit your content, add images and arrange it into chapters. Click a few buttons, and congratulations… you’re an eBook author!
There no obligation to purchase anything, and no charge to register and build your book. So what are you waiting for?
But here’s the clincher:
When you’re ready to publish to Borders, Kobo Books, Amazon.com, iBooks, and Barnes & Noble, simply purchase one of our self-publishing packages. We’ll assign an ISBN to your book and distribute it to the online booksellers… and YOU retain all rights to your hard work. (Emphasis mine)
I’m sorry, what? Are you suddenly a vanity press? They aren’t even doing the layout for you, which would at least be providing a service of some kind.
And here they are all proud that they are offering a way into Kobo, Amazon, iBooks, and Barnes & Noble. Why on EARTH would anybody PAY THEM to do this when they can get into all of those places for FREE, either directly or via Smashwords, and be able to keep a higher chunk of royalties?
As far as I’m concerned, it’s out there to prey on uninformed indie authors who haven’t done their research. And maybe some people would say that those authors deserve it for not doing the research, but I still think it’s deplorable.
So if you’re new to the indie publishing thing, here’s what you need to know about this in a nutshell:
- To get on Amazon, you go through their Digital Text Platform. For free.
- To get on Barnes and Noble, you go through their Pubit! system. For free.
- To get into Kobo, iBooks, AND Diesel E-books and Sony, you go through Smashwords. For free.
Don’t waste your money on BookBrewer. Save it for a professionally designed book cover.