At the risk of being all indie focused this week, I just had to make a post about this.
I read a book review the other day of an indie book that sounds fantastic and right up my alley. Wanting to support a fellow indie, I hopped on over to Barnes and Noble. Nada. Okay… To Smashwords. Nothing. So then I google the author’s website and find out that the book isn’t ON Barnes and Noble. Okay, so it’s a relatively new release. I emailed the author to ask when it would be available for Nook.
I was informed that the book was only available in Kindle, paperback, or as a PDF from Lulu.
Once I picked myself up from the shock of that announcement I politely messaged back that the Nook is the second most popular reader and the author is missing out on revenue by not being available there. I also put in a plug for Smashwords for international readers and explained that formatting is not difficult for either of these things and that I had tutorials available.
The reply I got back said “I’ll take that under consideration, but I can’t promise anything,” and indicated I probably ticked the author off.
Reading between the lines, this says to me that it’s a new author who isn’t well informed about the indie world and is terrified of new things. Which is really too bad because the book sounded awesome. I guess I won’t get to read it. Because I’m not buying the paperback, I’m not buying a Kindle, and I sure as HELL am not buying a PDF from freaking Lulu (does anybody respectable actually USE Lulu?). And yes, I know the Nook will READ PDF, but it doesn’t read it WELL.
Here are the facts, people:
Yes, most people sell far and away more books on Amazon. But anyone who thinks that by just making their books available there, other people who want to read it will just go get the Kindle app for their phone or PC is SMOKING CRACK. The Nook is the second most popular e-reader and it’s gaining ground every day. Sure you don’t usually sell as much on Barnes and Noble but the point is YOU SELL. 30% of my monthly revenue comes from Nook sales. I am under no delusion that that 30% would be made up somewhere else if my books weren’t available there. I know that there are other people out there like me who, if a book isn’t available on Nook, probably just aren’t going to read it at all. Because we want ebooks, not paper, and we aren’t going to suddenly change devices.
As an indie you should be available through Amazon, Barnes and Noble, Smashwords (and through them, the iBookstore and others). Period. End of story. Not making your book available on all the major platforms is cutting off your nose to spite your face and cheating yourself out of profits and readers. And that is not good business, people.