I did an informal poll about this on Twitter yesterday and thought I’d bring it to the blog today (since I am still on a brain crunch from lecture writing). As an indie author, promo is of paramount importance to me. If people don’t know who I am and haven’t ever come across my little novella, they can’t very well buy it, now can they? So I did the month long blog tour. And I’ve been lucky enough to get a very public line of pimpage from pal Zoe on her Amazon product listing page. I make occasional comments on blogs (not as many as I should due to time constraints). I actively Twitter and am working on growing my Twitter following (though the whole concept of branded tweets rather than conversation is still kind of blowing my mind). And I very deliberately priced myself at a very reasonable $1 to entice people to take a chance on a name they’d never heard of. To great success given the near 800% sales growth last month.
Still, sales have fallen a bit. After last month’s heady high of 525 overall ranking in the Kindle store, I’ve fallen back to hanging out in the 1,000s range, even dipping into the 2k range a few times this month. I’ll probably sell about 100 fewer copies this month than last, though I will still top 1,000 sold, which is really exciting!
In any event, it highlights the necessity of continual marketing. Now given my jobs and time constraints, I do not have time to spend on active social media all the time. I can’t comment on every blog I read. I don’t think I’ve visited the assorted ebook forums I signed up for when I first released Forsaken By Shadow, though certainly I need to make an effort to swing by at LEAST once a month. Life intrudes, though, so I have been giving some thought to what forms of marketing will fit into my time schedule and give me the most bang for my buck (in a time is money sense).
The thing that came up most often was free reads. This is a no brainer and fits with my own philosophy of using my work to sell my other work. Although it hasn’t helped me come up with any handy dandy little short story in my Mirus universe that I can whip out in a week or two. Other free read options I definitely want to try is to serialize some of my work. Of course, that means getting the entire thing written and edited before I can even start releasing it in serial form. So that’s more a long term goal.
Sort of in the same vein is serializing the book in audio via podiobooks. Zoe’s planning on doing this as well, I think. I have easy access to recording and production (my hubby runs a freelance studio on the side), but I hate the sound of my recorded voice and I don’t know that I read all that well. Perhaps if I could talk hubby into narrating (he has acting skills that I do not possess) I might give it a shot, but he wasn’t real enthused by that prospect when I brought it up.
The other option that was brought up was networking with independent bookstores who actually have a stake in the books. Which is great if you have a physical book but kind of irrelevant if you’re e-only. So for now, that’s out.
So as I’m kicking around marketing plans, I ask you, my readers, what is your favorite form of book promo? What gets you to try new books?